Porter's Five Forces Analyser
Select an industry, rate each competitive force from 1 (very low) to 5 (very high), and instantly see your strategic landscape visualised.
Rate Each Force
1 = Very Low · 5 = Very High
Competitive Rivalry
Intensity of competition between incumbents
Supplier Power
Leverage of input providers over firms
Buyer Power
Leverage of customers over pricing and terms
Threat of Substitutes
Availability of alternative products or services
Threat of New Entry
Ease of new competitors entering the market
Higher force ratings indicate greater competitive pressure and reduced industry attractiveness for incumbents and new entrants.
Competitive Forces Radar
Select an industry to begin
Industry Attractiveness
Composite score across all five forces
Mixed competitive forces — selective opportunities exist
Avg force pressure
Attractive
70–100
Moderate
40–69
Unattractive
0–39
Strategic Implications
Based on your current ratings — adjust sliders to updateCompetitive Rivalry
Intensity of competition between incumbents
Competition is balanced. Firms must invest in differentiation and operational efficiency to maintain market position.
Supplier Power
Leverage of input providers over firms
Moderate supplier influence. Some key inputs may be concentrated — vertical integration or long-term contracts can mitigate risk.
Buyer Power
Leverage of customers over pricing and terms
Buyers exert moderate pressure. Firms need clear value propositions and moderate switching costs to protect margins.
Threat of Substitutes
Availability of alternative products or services
Substitutes are present but imperfect. Firms should monitor adjacent technologies and build switching costs proactively.
Threat of New Entry
Ease of new competitors entering the market
Entry barriers are moderate. Occasional new entrants appear but incumbents can defend with execution and brand.
How to Use FiveForces
A three-step workflow based on Porter's original framework from Competitive Strategy (1980).
Select Your Industry
Choose from 24 preset industries or type any custom sector. The analysis adapts to whatever market you are evaluating.
Rate Each Force
Use the five sliders to score Competitive Rivalry, Supplier Power, Buyer Power, Threat of Substitutes, and Threat of New Entry from 1 (negligible) to 5 (dominant).
Read Strategic Implications
The radar chart updates live. Each force card shows a strategic implication based on your rating, with expandable action recommendations.
About the Framework
Michael E. Porter introduced the Five Forces model in his 1979 Harvard Business Review article “How Competitive Forces Shape Strategy.” It remains the gold standard for industry structure analysis.
Scoring Guide